Jaecoo

Jaecoo
Company typeDivision
IndustryAutomotive
Founded2023; 1 year ago (2023)
HeadquartersWuhu, Anhui, China
Area served
Worldwide (except China, US, Canada)
Key people
Shawn Xu (Omoda & Jaecoo CEO)[1]
ProductsAutomobiles
ParentChery Automobile
Websiteomodajaecoo.com

Jaecoo is a brand of Chinese vehicle manufacturer Chery that debuted in 2023. The brand was established to market SUVs in export markets. Jaecoo vehicles went on sale in 2024 in various markets including Europe, Russia, Malaysia, the Middle East, South Africa, and Chile.

History

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In April 2023, the Chinese corporation Chery Automobile officially launched the creation of two sister car brands, which, unlike the other subsidiaries, were created with export markets in mind. Their creation was the result of adopting a strategy in the second decade of the 21st century calculated to achieve annual sales of 1.4 million cars by 2030[2]. In addition to Omoda, Jaecoo also debuted[3], which was distinguished from the first by a more utilitarian character and conventional styling of the models. The name was created from a combination of the German word "Jäger" (hunter) and the English "cool" (cool)[4]. As in the case of Omoda, the first Jaecoo model was a compact SUV already present on the Chinese market under the parent brand Chery. Jaecoo J7 was created as an export version of Chery Tansuo 06, apart from other logos, it was also distinguished from it by a remodeled radiator grille and bumpers[5].

During the Qatar edition of the Geneva Motor Show in Doha, Jaecoo presented its second product intended to gradually expand its model portfolio in global markets, the Jaecoo J9[6], again an export version of an existing product - Chery Tiggo 9[7]. The Jaecoo offer was further expanded in mid-2024, when in April the export version of the electric crossover iCar 03 was presented under the name Jaecoo J6[8]. W październiku 2024 przedstawiono z kolei czwarty i tym razem pozbawiony odpowiednika w macierzystej gamie Chery produkt - subkompaktowego crossovera Jaecoo J5[9].

Market reach

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Although the Jaecoo brand had its global premiere in April 2023, in its first year, the market debut took place in the fall only in individual markets from the CIS region such as Russia[10] or Kazakhstan[11]. The expansion of the global Chery brand intensified in 2024. In February, Jaecoo began sales in Mexico[12] as the first country from the Latin American region, and a month later - to Thailand[13], the first country in Southeast Asia. In April 2024, Jaecoo also expanded its reach to Africa, starting with the South African market[14], and also Israel[15]. In July, the Middle East became the next sales region, starting with Saudi Arabia.[16], and in the second half of 2024 Jaecoo began distribution in European markets. It started with Italy[17], to move to Spain in September, among others[18] or Polish[19].

Car models

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Currently produced

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The first model of Jaecoo is the J7, a rebadged Chery Tansuo 06, and was followed by the J8 (a rebadged Chery Tiggo 9) in October 2023 at the Geneva Motor Show in Qatar.[20] The third model of Jaecoo is the J6, a rebadged iCar 03.

  • Jaecoo J6
    Jaecoo J6
  • Jaecoo J7
    Jaecoo J7
  • Jaecoo J8
    Jaecoo J8

Planned models

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References

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  1. ↑ "Omoda & Jaecoo: fastest growing car brand in the world? - paultan.org". Paul Tan's Automotive News. 2024-04-27. Retrieved 2024-05-08.
  2. ↑ "Omoda & Jaecoo (O&J) Are Two New Brands By Chery. Here's Why They Exist". Retrieved 2024-10-27.
  3. ↑ "OMODA and JAECOO make their bow". Retrieved 2024-10-27.
  4. ↑ "Chinese brand Jaecoo announces UK launch with J7 SUV". Retrieved 2024-10-27.
  5. ↑ "Chery Tansuo 06 with ICE engine unveiled in China. To launch internationally as Jaecoo J7". Retrieved 2024-10-27.
  6. ↑ "Jaecoo unveils J7, J8 at GIMS Qatar to great applause". Retrieved 2024-10-27.
  7. ↑ "2025 Chery Tiggo 9 launched in China – 3-row SUV; 2.0T, 1.5L PHEV; coming to Malaysia as the Jaecoo J8". Retrieved 2024-10-27.
  8. ↑ "Jaecoo J6 EV – rebranded iCar 03 with 501 km range, solar panels, ADAS tech by DJI, 150 km/h top speed". Retrieved 2024-10-27.
  9. ↑ "First Look: Jaecoo J5 SUV – Brand's New B-Segment SUV Crossover". Retrieved 2024-10-27.
  10. ↑ "Кроссовер Jaecoo J7 представлен в России: впечатления и цены" (in Russian). Retrieved 2024-10-27.
  11. ↑ "Марка для новой элиты. Бренд Jaecoo представили в Казахстане" (in Russian). Retrieved 2024-10-27. {{cite web}}: Check |url= value (help)
  12. ↑ "Jaecoo Targets Sales of 8,000 Vehicles in Mexico for 2024". Retrieved 2024-10-27.
  13. ↑ "Jaecoo J6 EV and J8 PHEV SUVs previewed in Thailand ahead of Q4 2024 launch – Malaysia next?". Retrieved 2024-10-27.
  14. ↑ "Jaecoo launches its first cars in South Africa". Retrieved 2024-10-27.
  15. ↑ "Introducing Jaecoo, a new Chinese brand with non-electric crossovers". Retrieved 2024-10-27.
  16. ↑ "Omoda and Jaecoo held a grand launch in Riyadh". Retrieved 2024-10-27.
  17. ↑ "Chery lancia OMODA e JAECOO in Italia: i prezzi del SUV OMODA 5" (in Italian). Retrieved 2024-10-27.
  18. ↑ "Jaecoo llega a España con un SUV gasolina y PHEV de precio competitivo. Así es el Jaecoo 7" (in Spanish). Retrieved 2024-10-27.
  19. ↑ "Jaecoo 7 debiutuje w Polsce. Chińczycy mają nad wyraz ambitne plany!" (in Polish). Retrieved 2024-10-27.
  20. ↑ "Jaecoo unveils J7, J8 at GIMS Qatar to great applause". The Peninsular. 10 October 2023. Retrieved 2 January 2024.
  21. ↑ A, Moo Teerapat (2024-03-20). "ภาพรถคันจริง JAECOO 6 EV รถไฟฟ้า100% แบต 69.8 kWh วิ่งไกล 470 km. เปิดตัวในไทย ปี 2024 นี้ โดย Chery ประเทศไทย". Autolifethailand.tv. Retrieved 2024-03-20.
  22. ↑ "Jaecoo J5 hybrid and EV models to debut in 2025; flagship J9 in EV and PHEV forms to arrive later - paultan.org". Paul Tan's Automotive News. 2024-04-30. Retrieved 2024-09-28.
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