Maffick
 | |
| Industry | Digital media |
|---|---|
| Predecessor | Maffick Media GmbH |
| Founded | July 2019 in Los Angeles, California |
| Headquarters | 2917 W Temple St. suite 102, Los Angeles, California |
| Owner | Anissa Naouai |
| Website | https://wearemaffick.com/#home |
Maffick LLC is a digital media company based in Los Angeles, California. It has been labelled a Russian-backed entity due to its connections to Maffick Media GmbH, which was owned by RT.[1]
On February 28, 2022, CEO Anissa Naouai terminated Maffick's service agreement with RT following the 2022 Russian invasion of Ukraine.[2]
Brands
[change | change source]According to CNN, Maffick "videos are generally critical of U.S. foreign policy and the mainstream American media, while largely avoiding criticism of the Russian government."[3] Its content is aimed at American millennials.[4]
The company runs three main brands: In the Now (ITN), Wasted-ED, and Soapbox.[5] By mid-2018, In The Now had three million likes on Facebook;[6] by mid-2020, it had five million followers.[7][8]
References
[change | change source]- ↑ "Facebook Sued Over 'Russia State-Controlled Media' Label". www.mediapost.com. Archived from the original on October 1, 2020. Retrieved November 3, 2020.
- ↑ Buckby, Jack (March 9, 2022). "Putin's Propaganda Arm Is Toast: Russia Today (RT) Is Dying". 19fortyfive.com. Retrieved April 29, 2022.
- ↑ Griffin, Drew; Devine, Curt; Shubert, Atika (February 16, 2019). "Russia is backing a viral video company aimed at American millennials". CNN. Archived from the original on January 27, 2021. Retrieved January 25, 2021.
- ↑ Villasanta, Arthur (November 15, 2020). "Russia's RT Slams Facebook For Suspending Anti-US, Pro-Kremlin Viral Video Channels". International Business Times. Archived from the original on January 30, 2021. Retrieved January 25, 2021.
- ↑ "Welcome to wearemaffick.com". wearemaffick.com. Archived from the original on November 1, 2020. Retrieved November 2, 2020.
- ↑ Trending, BBC (October 20, 2018). "Anna Dovgalyuk: Why do people think her 'manspreading' video is a Kremlin hoax?". BBC News. Archived from the original on December 10, 2020. Retrieved January 27, 2021.
- ↑ Binder, Matt (July 30, 2020). "Facebook sued by news media outlet over 'Russia state-controlled' label". Mashable. Archived from the original on February 1, 2021. Retrieved January 25, 2021.
- ↑ Foer, Story by Franklin. "Putin Is Well on His Way to Stealing the Next Election". The Atlantic. ISSN 1072-7825. Archived from the original on November 1, 2020. Retrieved March 7, 2021.