Nerd Corps Entertainment

MGA Entertainment
Company typePublic company
IndustryToys and Entertainment
Founded1979; 46 years ago (1979)
FounderIsaac Larian
Larian family
DefunctUpcoming
Headquarters
9220 Winnetka Avenue, Chatsworth, California
,
United States
Key people
Isaac Larian, Founder and CEO
Brands
RevenueUS $9.15 billion (2020)
OwnerWildBrain America
Number of employees
1,100
Divisions
Websitewww.mgae.com

MGA Entertainment (short for Micro-Games America Entertainment; sometimes referred to as MGA) is a American manufacturer of children's toys and entertainment products located in 9220 Winnetka Avenue, Chatsworth, California. MGA Entertainment has been world known for L.O.L. Surprise dolls. The dolls are avaliably on MGA Shop and other shops in multiple countries.[1] WildBrain America bought the company for $57 million in August 15, 2020. [2] It became a Subsidiary of WildBrain America.[3]

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Non-Stop Girls! Schedule (only on MGA TV; June 15, 2023)

6:00am Dream Ella

6:30am Dream Ella

7:00am L.O.L. Surprise! House of Surprises!

7:05am L.O.L. Surprise! House of Surprises!

7:10am L.O.L. Surprise! House of Surprises!

7:15am We're Lalaloopsy

7:30am We're Lalaloopsy

7:45am We're Lalaloopsy

8:00am We're Lalaloopsy

8:15am

MGA TV

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MGA TV (Formerly known as MGA Fun TV app) is a American kids video-on-demand service aimed for children aged 7 and over, owned by MGA Entertainment.

History

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As the MGA Fun TV app

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The service orignally launched as MGA Fun TV which was a WildBrain America owned YouView app in 2018 exclusive to YouView devices only.[10] It contained content from L.O.L. Surprise!, Bratz, Num Noms and Lalaloopsy. It was also avaliable on PlayStation 4 between 2020 and 2022.[11]

As MGA TV

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In 2021, the app was rebranded as MGA TV and it was made avaliable on Everyone TV[12] and Freesat. However, the app was shutdown on PlayStation 4 in 2022 due to sale of WildBrain's television portfolio.

In early 2023, a Non-Stop Girls! live stream was added due to L.O.L. Surprise! House of Surprises! taking over Non-Stop Girls! channel.[13] On 26 June 2023, MGA TV was added to Freeview channel 219Cite error: Invalid <ref> tag; name cannot be a simple integer. Use a descriptive title to replace MGAE's Non-Stop Girls! channel.

In August 2024, MGA TV was added to web, around the same time, the service started aired gaming content from YouTube.

Availability

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The service is avaliable on Everyone TV,[12] YouView, Freesat, and Freeview channel 219.Cite error: Invalid <ref> tag; name cannot be a simple integer. Use a descriptive title The service is also avaliable on Android devices through the Google Play Store and on Apple devices through the App Store. The app was previously avaliable on PlayStation 4[11] sometime between 2020 and 2022 but, as of 2023, the app is no longer available to download. On the 13th May 2024 the app was made available to download on Apple TV devices.

Programming

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The service provides hours of kids content.

Current

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MGA Entertainment
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  • Bratz (2005) (February 11, 2018-present)[14]
  • Dojo Battle (web series) (September 11, 2019-present)
  • Dream Ella (December 3, 2021-present)

Mr. Bean episodes

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  1. In the Wild[15]
  2. Missing Teddy[16]
  3. Artful Bean[17]
  4. The Fly[18]
  5. No Parking[19]
  6. Bean's Bounty[20]
  7. Mime Games[21]
  8. Spring Clean[22]
  9. No Pets[23]
  10. Ray of Sunshine[24]
  11. Birthday Bear[25]
  12. The Mole[26]
  13. Roadworks[27]
  14. The Sofa[28]
  15. Nurse![29]
  16. Dead Cat[30]
  17. Gadget Kid[31]
  18. The Visitor[32]
  19. Royal Bean[33]

We're Lalaloopsy episodes

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  1. Storm E. Sky's Ahead[34]
  2. Storm E. Rolls In[35]
  3. Spot's Good Hair Day[36]

Landoi (a Vimeo-free-to-stream kids' gaming channel and YouTube watching)

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  1. LALALOOPSY DOLL FACTORY | GAMES FOR KIDS (March 29, 2013; Vimeo)[37] (March 31, 2013; YouTube)[38]
  2. MY SWASHBUCKLE ADVENTURE | GAME FOR KIDS (September 3, 2018; Vimeo)[39] (September 5, 2018; YouTube)[40]

Kids World of Gumball & Darwin

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  1. Early Real

Events

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2024
Title Product name Product image Product code. Country Subject Release
L.O.L. Surprise! Bubble Surprise Pets File:L.O.L. Surprise! - Bubble Surprise Pets (T-008).png 2C001465 United States, Japan Bunny Boo (T-008) January 4
Rainbow High Rogue High File:Rogue High - Doll Jade Hunter Shadow (E-004).png 14CB8BF7 Worldwide Rogue-themed dolls January 8
Junior High File:Junior High - Doll Ruby Anderson Junior (R-001).png A143CC5A Ruby Anderson (R-001) January 11
Pacific Coast File:Pacific Coast - Doll Bella Parker Swinsuit (P-007).png F3954B17 Bella Parker (P-007) January 12
Lalaloopsy Sweets Edition File:Sweets Edition - Doll Ella Candylicious (W-001).png 4296CCB1 Sweet-themed dolls January 13
L.O.L. Surprise! Mini Sweets Loves File:L.O.L. Surprise! - Mini Sweets Loves (H-012).png 253187AF United States, Japan Grapelicious (H-012) January 15

Information

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MGA is one of the largest children’s toys and entertainment products in North America. Founded by Isaac Larian and the Larian family in 1979. MGA has grown from a small operation working out of an apartment in downtown Chatsworth to more than 400 artists and storytellers.

Production

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Brands

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Current brands

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Date Title Subject Avaliably Licensed Year Notes/Ref.
December 7 L.O.L. Surprise! Girl-oriented designs present MGA Entertainment, Netflix, YouTube 2016-present
May 21 Bratz[source?] Girl-oriented design MGA Entertainment, Mattel 2001-present None
December 3 Dream Ella Barbie-themed characters MGA Entertainment, YouTube 2021-present Wait until its discontinue in October 2023.
July 19 Lalaloopsy Rag doll characters MGA Entertainment, Netflix 2010-present Wait until its discontinue in October 2024.
August 15 Rainbow High High school 2020-present None
November 5 Little Tikes (preschool chain of toys) Preschool MGA Entertainment, YouTube 2006-present None
July 20 BABY born Baby dolls MGA Entertainment None
July 31 Dojo Battle Action toys 2019-present Wait until its discontinue in February 2024.
February 11 Foamo Foam 2021-present
August 9 Glitter Babyz Nurturing baby dolls
February 19 Mermaze Mermaidz Color change fashion dolls MGA Entertainment, YouTube 2022-present
April 27 MGA Games Video games MGA Entertainment 2020-present None
December 1 MGA's Miniverse Mini toys 2022-present None
February 19 Na! Na! Na! Surprise Surprise dolls 2020-present Wait until its discontinue in August 2024
December 13 Poopsie Slime Surprise Unicorns MGA Entertainment, YouTube Wait until its discontinue in October 2023
Jan 11 Secret Crush L.O.L. Surprise! MGA Entertainment 2021-present Wait until its discontinue in November 2023
July 12-June 15 Tobi Robot smartwatch 2021-2023 Discontinued
August 10 VIRO Rides Scooters 2018-present None

L.O.L. Surprise!

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This article is about the toy brand. For the TV series based on the toy brand, see Nerd Corps Entertainment § L.O.L. Surprise! House of Surprises!
L.O.L. Surprise!
Logo used since June 1, 2020 [a]
Other names
  • Gurl Pals (May 31, 2011-November 13, 2013; November 13, 2013-March 18, 2016)
  • L.O.L. Lil Outgorious Littles (March 18-August 20, 2016)
  • L.O.L. Surprise! Barbie (October 31, 2022-November 19, 2022; April 1, 2023-May 1, 2023; July 14, 2023-August 17, 2023; August 17, 2023-September 10, 2023; January 19, 2024-February 28, 2024; May 1, 2024-June 1, 2024; August 28, 2024-October 20, 2024; December 1, 2024- January 10, 2025)
  • L.O.L. Surprise! Disney Princess (November 27, 2022-December 9, 2022)
  • L.O.L. Surprise! Gabby's Dollhouse (August 31, 2023; December 6, 2023; April 9, 2024)
TypeMini doll
Inventor(s)Kazumi Evans
CompanyMGA Entertainment
CountryUnited States, Canada
Availability2016-2019, 2020–present
MaterialsPlastic
SloganThe Mixality! of Outfitility! (2011-2016; 2016-present), Fashion But True! (2018-2019)
Official website

L.O.L. Surprise! is a line of plastic mini dolls from MGA Entertainment. Originally released in 2011 as Gurl Pals, the brand name was changed to L.O.L. Surprise! shortly after launch. They began to grow in popularity during the holiday season in 2011. A variety of L.O.L. dolls have been released, as well as several L.O.L. themed video games. In December 2013 and March 2014, Gurl Pals TV specials and TV series began airing on Netflix and YouTube.

History

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On May 31, 2011, MGA Entertainment announces the launch of a line of doll toys, Gurl Pals (created by Kazumi Evans), featuring six 3-inch original mini dolls with the tag line "Lil outgorious Littles" Each doll character was created with a fictional theme, reflecting the day they were mixed on, the dress they were mixed from, and their instruction guide.[41] Isaac Larian, CEO of MGA Entertainment, said, "Gurl Pals was designed to teach kids that everybody is unique in their own special way. The new brand promotes the idea that old things can become new again, everything can be repurposed and nothing should ever go to waste". According to company press releases, the dolls were "designed to encourage a child's imagination and fashionality" and "teach important life lessons such as diversity, individuality and the idea everything deserves a second life". At release, the original six dolls was Penny Pink, Peanut Sparkle Girl, Lolly Sweetlicious, Dot Seashores, Crumpet Sweetlicious and Yasmin Mysterious.[42]

The dolls was changed from "Gurl Pals" to "L.O.L. Surprise!" shortly after launch. In December 2011, the Gurl Pals toy line won the "Small Doll" category in the People's Play Awards,[43] and was featured the next day on the American toy franchise Littlest Pet Shop.[44]

Gurl Pals's original dolls were described by Shareably's Amazon in December 2011 as "the hottest toy of the season,"[45] and PR Newswire referred to them as "this year's Peppa Pig character toy".[46]

The Toybook descripted them as, "Creating Little Workshop Girls-like hysteria among Holiday shoppers."[47] On December 22, 2011, Gurl Pals dolls were in the first spot on "Holiday Gurl Pals toys shortage." According to holiday toys for Gurl Pals dolls were "up 20% since the beginning of December."[48]

On March 14, 2012, the addition of three new characters: Blossom Tiki Wiki, Ryan Seashores, and Tibby Golden Petals were added to the existing line of 6. It was also announced that the company would be expanding the line of toys to include new large versions of dolls as well as made-for-DVD feature that has been released in spring 2013.[49]

Additional mini-series were created as well as exclusive holiday-themed dolls that could only be found at certain retail stores. On July 29, 2012, three new characters: Misty Wishes, Marina Thumbelina, and Sahara Spells Lot were added as well as additional play-sets. Development of a Android title was also announced,[50] with the offical release date being December 7, 2012. Each game came with one of four large dolls.[51][52]

On December 17, 2012, MGA announced that the newly created DJ doll - Mittens Turntable has been donated than 1,000 Club Cross city record drives across the country to aid in awardness.[53]


Gurl Pals O.M.G.! was revealed at late December 19, 2012, featuring 10 inch dolls with fabric onto the girl's coloured pants.

Bratz

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See the main article: Bratz

References

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American’s WildBrain Studios American

Other websites

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Notes

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  1. ↑ The logo's wordmark has been in use since May 31, 2011 as pilot toys for girls called Gurl Pals mini characters, lil sisters and pets packs. Additionally, is a variant meant to be used in pearl dotty backgrounds; the main variant has a purple (for Gurl) and colors (for Pals) wordmark in conjunction with a star behind the 3rd word "R".

Ref.

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  1. ↑ Surprise, L.O.L. (16 August 2019). "L.O.L. Surprise | Dolls, Fashion Dolls, Trailer, Games, Videos and Activities". LOL Surprise. Retrieved 24 September 2019.
  2. ↑ Milligan, Mercedes (14 November 2022). "Toy Giant MGA Launches Animation Studio, Acquires Pixel Zoo". Animation Magazine. Retrieved 11 December 2024.
  3. ↑ "MGA Entertainment coming to Australia". www.toyhobbyretailer.com.au. Retrieved 11 September 2019.
  4. ↑ "LOL Surprise". The MGA Shop. Retrieved 29 December 2019.
  5. ↑ Dimitroff, Cassandra (11 August 2023). "Sorry Barbie, it's time for Bratz season". RUSSH. Retrieved 30 May 2024.
  6. ↑ Anita (3 December 2021). "MGA launches latest doll brand Dream Ella". Toy World Magazine | The business magazine with a passion for toys. Retrieved 28 October 2022.
  7. ↑ Susan Hale (19 July 2010). "MGA Entertainment Invites You to Enter the Magical World of Bitty Buttons™". www.prnewswire.com. Retrieved 1 December 2019.
  8. ↑ High, Rainbow. "Rainbow High". Rainbow High. Archived from the original on 1 August 2023. Retrieved 10 August 2023.
  9. ↑ "Official Little Tikes Website | Parent Trusted for Over 50 Years". Official Little Tikes Website. Retrieved 9 August 2023.
  10. ↑ MGAE (11 February 2018), MGA on the Kids TV App, retrieved 30 May 2022
  11. ↑ 11.0 11.1 MGA ENTERTAINMENT USA FANS (1 February 2020), MGA On PS4, retrieved 30 May 2022
  12. ↑ 12.0 12.1 "MGA TV launches on Everyone TV". www.everyonetv.co.uk. 26 June 2023. Retrieved 30 June 2023.
  13. ↑ Studios, MGA (9 February 2023). "L.O.L. Surprise! House of Surprises! Is Taking Over UK Everyone TV Channels Non-Stop Girls!, POP This Month". MGA Entertainment. Retrieved 30 June 2023.
  14. ↑ MGA TV. "Bratz". MGA TV. Retrieved 30 October 2022.[permanent dead link]
  15. ↑ "In the Wild". Mr. Bean: The Animated Series. 1 March 2007. Retrieved 3 March 2007 – via YouTube.
  16. ↑ "Missing Teddy". Mr. Bean: The Animated Series. 2 March 2007. Retrieved 4 March 2007 – via YouTube.
  17. ↑ "Artful Bean". Mr. Bean: The Animated Series. 3 March 2007. Retrieved 5 March 2007 – via YouTube.
  18. ↑ "The Fly". Mr. Bean: The Animated Series. 4 March 2007. Retrieved 6 March 2007 – via YouTube.
  19. ↑ "No Parking". Mr. Bean: The Animated Series. 5 March 2007. Retrieved 7 March 2007 – via YouTube.
  20. ↑ "Bean's Bounty". Mr. Bean: The Animated Series. 6 March 2007. Retrieved 8 March 2007 – via YouTube.
  21. ↑ "Mime Games". Mr. Bean: The Animated Series. 7 March 2007. Retrieved 9 March 2007 – via YouTube.
  22. ↑ "Spring Clean". Mr. Bean: The Animated Series. 8 March 2007. Retrieved 10 March 2007 – via YouTube.
  23. ↑ "No Pets". Mr. Bean: The Animated Series. 9 March 2007. Retrieved 11 March 2007 – via YouTube.
  24. ↑ "Ray of Sunshine". Mr. Bean: The Animated Series. 10 March 2007. Retrieved 12 March 2007 – via YouTube.
  25. ↑ "Birthday Bear". Mr. Bean: The Animated Series. 11 March 2007. Retrieved 13 March 2007 – via YouTube.
  26. ↑ "The Mole". Mr. Bean: The Animated Series. 12 March 2007. Retrieved 14 March 2007 – via YouTube.
  27. ↑ "Roadworks". Mr. Bean: The Animated Series. 13 March 2007. Retrieved 15 March 2007 – via YouTube.
  28. ↑ "The Sofa". Mr. Bean: The Animated Series. 14 March 2007. Retrieved 16 March 2007 – via YouTube.
  29. ↑ "Nurse!". Mr. Bean: The Animated Series. 15 March 2007. Retrieved 17 March 2007 – via YouTube.
  30. ↑ "Dead Cat". Mr. Bean: The Animated Series. 16 March 2007. Retrieved 18 March 2007 – via YouTube.
  31. ↑ "Gadget Kid". Mr. Bean: The Animated Series. 17 March 2007. Retrieved 19 March 2007 – via YouTube.
  32. ↑ "The Visitor". Mr. Bean: The Animated Series. 18 March 2007. Retrieved 20 March 2007 – via YouTube.
  33. ↑ "Royal Bean". Mr. Bean: The Animated Series. 19 March 2007. Retrieved 21 March 2007 – via YouTube.
  34. ↑ "Storm E. Sky's Ahead". We're Lalaloopsy. 10 January 2017. Retrieved 10 January 2017 – via YouTube.
  35. ↑ "Storm E. Rolls In". We're Lalaloopsy. 10 January 2017. Retrieved 10 January 2017 – via YouTube.
  36. ↑ "Spot's Good Hair Day". We're Lalaloopsy. 10 January 2017. Retrieved 10 January 2017 – via YouTube.
  37. ↑ "LALALOOPSY DOLL FACTORY | GAMES FOR KIDS". landoi. 29 March 2013. Retrieved 30 March 2013 – via Vimeo.
  38. ↑ "LALALOOPSY DOLL FACTORY | GAMES FOR KIDS". landoi. 31 March 2013. Retrieved 1 April 2013 – via YouTube.
  39. ↑ "MY SWASHBUCKLE ADVENTURE | GAME FOR KIDS". landoi. 3 September 2018. Retrieved 4 September 2018 – via Vimeo.
  40. ↑ "MY SWASHBUCKLE ADVENTURE | GAME FOR KIDS". landoi. 5 September 2018. Retrieved 6 September 2018 – via YouTube.
  41. ↑ "Gurl Pals Toys". Shop MGAE. Retrieved 6 November 2012.[permanent dead link]
  42. ↑ "MGA Entertainment Invites You to Enter the Fashion World of Gurl Pals". www.prnewswire.com. 31 May 2011. Retrieved 7 December 2012.
  43. ↑ "Gurl Pals, Winner of People's Play Awards!" (video). www.youtube.com. 8 December 2011. Retrieved 7 December 2012.
  44. ↑ "The Pets with Gurl Pals and Bratz on Littlest Pet Shop" (video). www.youtube.com. 9 December 2011. Retrieved 7 December 2012.
  45. ↑ Asuncion, Inno (23 December 2011). "Reviewers share the 40 hottest toys for boys and girls this holiday season". Shareably. Retrieved 7 December 2012.
  46. ↑ Entertainment, M. G. A. (23 December 2012). "Gurl Pals doll this year's Peppa Pig character toy". www.prnewswire.com. Archived from the original on 24 February 2013. Retrieved 7 December 2012.
  47. ↑ Zahn, James (22 December 2011). "MGA Entertainment Introduces Gurl Pals J.K. Mini Fashion Dolls". The Toy Book. Retrieved 7 December 2012.[permanent dead link]
  48. ↑ "Holiday Gurl Pals toys shortage". CNNMONEY.com. 22 December 2011. Retrieved 7 December 2012.
  49. ↑ "Gurl Pals & Large-Gurl Pals" (pdf). MGA Entertainment. 14 March 2012. Retrieved 7 December 2012.[dead link]
  50. ↑ "MGA Entertainment Licenses Worldwide Multi-Platform Mobilegame Rights for Gurl Palstm Brand to MGA Games Publishing" (pdf). MGA Entertainment. 14 July 2012. Retrieved 7 December 2012.[dead link]
  51. ↑ "news". Game Developer. Retrieved 22 January 2025.
  52. ↑ "Girls Pajamas Night". q.gamesutra.com. Retrieved 4 February 2023.
  53. ↑ "All-New Gurl Pals Doll - Mittens Turntable is out now!" (pdf). MGA Entertainment. 17 December 2012. Retrieved 19 December 2012.
[change | change source]

[1]

[2]

[3]

[4]

[change source]
  1. ↑ "Home - MGA". 9 September 2024. Retrieved 18 January 2025.
  2. ↑ "Bratz | Passion For Fashion". Bratz. Retrieved 18 January 2025.
  3. ↑ "BABY born - BABY born lähteet ja tiedot". www.babyborn.com. Retrieved 18 January 2025.
  4. ↑ "Dojo Battle| Toys for Every Kid & Collector". The MGA Shop. Retrieved 18 January 2025.