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Submission declined on 30 December 2025 by Pythoncoder (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. Declined by Pythoncoder 2 days ago.

• Comment: Written like an ad or LLM
  WP:NOT AlphaCore talk 10:50, 1 January 2026 (UTC)

Prime Focus Limited is an Indian multinational media and entertainment company that provides visual effects (VFX) and animation services, post-production services, production and financing of content, AI technology solutions, and other technical and creative services to the film, broadcast, advertising, and themed entertainment industries globally.^[1] Its principal subsidiary, DNEG, is anAcademy Award-winning VFX studio. ^[2] Its other subsidiaries are Brahma AI (an AI-powered platform for Enterprise content) and Prime Focus Studios (production and financing of global content).^[3]

Prime Focus Limited is headquartered in Mumbai with an additional 23 locations across North America, Europe, and Australia.

Prime Focus Limited (PFL) was founded in 1997 by Namit Malhotra in Mumbai, India.^[4] The company's roots trace back to two proprietary concerns in the mid-1990s: Video Works (founded by Namit’s father, Naresh Malhotra) and Video Workshop (founded by Namit Malhotra), which merged to form Prime Focus.^[5] Namit Malhotra is a third-generation member of a film family whose grandfather, M.N. Malhotra was a cinematographer who shot the first colour movie in India, ‘Jhansi Ki Rani’, in 1956. Namit’s father, Naresh Malhotra, was a producer who produced the 1988 Bollywood classic ‘Shahenshah’. Namit began his venture in a garage in Mumbai with no film or business experience and a bank loan facilitated by his father to secure funds for the business.^[6]

The company began by focusing on post-production services for TV shows, title sequences, and music videos.^[6] Prime Focus then decided to move into the advertising industry, followed by expansion into the Indian film market, offering a range of post-production services.

Prime Focus is credited with introducing and successfully implementing several technology innovations in the Indian film market:^[4][7]

• Film Scanning and Recording: Having built a profile in telecine work, PFL started offering film scanning and recording services to their feature film clients in 2001.^[5]
• Digital Intermediate (DI) System: PFL was one of the first companies in India to set up a full Digital Intermediate pipeline for feature film color grading and restoration in 2004.^[4][5]
• Motion Control Rig ('MILO'): PFL was one of the first companies in India to successfully set up and operate a Motion Control Rig (in 2004).^[5]
• Visual Effects: PFL co-produced its first visual effects film ‘Gayab’ in 2004 with Ram Gopal Verma’s company.^[5]

In 2004, Prime Focus Limited received investment from Adlabs (which was renamed Reliance MediaWorks Limited in 2009). Adlabs acquired a 6% stake in Prime Focus Limited. Prime Focus installed film post production equipment at Adlab’s premises in Mumbai’s Film City complex.^[8]

Prime Focus Limited (PFL) completed its Initial Public Offering (IPO)in 2006 and was listed on the country's national stock exchanges.^[9]

The company's public issue was open from May 25, 2006, to June 3, 2006.^[10] Prime Focus successfully listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange of India (NSE) on June 20, 2006. ^[9][10]

The primary objectives of the capital raise were to finance the company's international expansion plans and strengthen its domestic operations.

The listing laid the foundation for Prime Focus's first steps outside India and its immediate global expansion, which included the acquisition of UK-based post-production company VTR plc in April 2006, just prior to the IPO, and North American expansion soon after.^[11]

Prime Focus embarked on its international expansion strategy in 2006 following its listing on the Bombay Stock Exchange and National Stock Exchange of India.^[7][12]

• 2006-2007: The company began establishing an international presence, starting in the UK with the acquisition of VTR plc.^[7][12]
• 2007: Prime Focus expanded into North America by acquiring companies Frantic Films VFX and Post Logic in Los Angeles, which provided a foothold in the Hollywood market.^[13]
• 2009: Prime Focus Technologies (PFT) was launched, introducing the cloud-based CLEAR platform for content management and workflows.^[4]
• 2010: Prime Focus completed the world's first full-length feature film conversion into 3D, working on Clash of the Titans for Warner Bros.^[13] They had previously contributed to the 3D visual effects of James Cameron's Avatar.^[12]

A major milestone occurred in July 2014, when Prime Focus Limited merged its international arm Prime Focus World with the London-based VFX studio Double Negative, which had worked on films like Inception.^[4] Following the merger, the company rebranded as DNEG and continued as a subsidiary of Prime Focus Limited specializing in visual effects, feature animation, immersive experiences, and stereo conversion, with Namit Malhotra becoming its Global CEO.

DNEG has since become a global powerhouse in visual effects, expanding from 700 people to 9,000 staff across 19 locations, and earning multiple Academy Awards, BAFTAs, and VES Awards for films like Interstellar, Blade Runner 2049, Tenet and the Dune movies.^[4]

• 2021 Investment: Namit Malhotra's stake in Prime Focus Limited was boosted to approximately 70% following a $250 million investment from Novator Capital Advisors.^[14]
• Prime Focus Studios, the production arm of the group, was founded by Namit Malhotra to finance and produce film, TV, and gaming content, leveraging the group's global capabilities.^[15][16] Production credits include Brahmāstra: Part One – Shiva (2022) and The Garfield Movie (2024), with Animal Friends (2026), The Angry Birds Movie 3 (2026), and the upcoming epic Ramayana all in production.^[16]
• Brahma AI was launched in 2024 evolving from the integration of Prime Focus Technologies (PFT), generative AI company Metaphysic, and DNEG Technology.^[17] It is the creator of a ‘next-generation Enterprise AI Creator Platform’ designed to create, manage, and distribute Enterprise content for Media & Entertainment, Retail, Sports, Healthcare, and more.^[18][19]
• 2024 Investment: United Al Saqer Group (UASG) committed to invest $200 million in subsidiaries of Prime Focus Limited.^[20]
• Mumbai Entertainment Hub Announcement: Prime Focus, in collaboration with the Government of Maharashtra, announced a $400 Million deal to develop a new global entertainment destination in Mumbai.^[21][22]