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Larry O'Brien

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Larry O'Brien
O'Brien in 1961
3rd Commissioner of the NBA
In office
June 1, 1975 – January 31, 1984
Preceded byJ. Walter Kennedy
Succeeded byDavid Stern
Chair of the Democratic National Committee
In office
March 5, 1970 – July 14, 1972
Preceded byFred R. Harris
Succeeded byJean Westwood
In office
August 30, 1968 – January 14, 1969
Preceded byJohn Moran Bailey
Succeeded byFred R. Harris
60th United States Postmaster General
In office
November 3, 1965 – April 10, 1968
PresidentLyndon B. Johnson
Preceded byJohn A. Gronouski
Succeeded byW. Marvin Watson
White House Director of Legislative Affairs
In office
January 20, 1961 – November 3, 1965
PresidentJohn F. Kennedy
Lyndon B. Johnson
Preceded byBryce Harlow
Succeeded byBarefoot Sanders (1967)
Personal details
BornLawrence Francis O'Brien Jr.
(1917-07-07)July 7, 1917
DiedSeptember 28, 1990(1990-09-28) (aged 73)
PartyDemocratic
Spouse
Elva Brassard
(m. 1945)
Children1
EducationNortheastern University (LLB)

Lawrence Francis O'Brien Jr. (July 7, 1917 – September 28, 1990) was an American politician and commissioner of the National Basketball Association (NBA) from 1975 to 1984. He was one of the United States Democratic Party's leading electoral strategists for more than two decades. He was Postmaster General in President Lyndon Johnson's cabinet and chair of the Democratic National Committee. The NBA Championship Trophy is named after him.

The son of Irish immigrants, O'Brien was born in Springfield, Massachusetts. When he was not working in politics, O'Brien managed his family's real estate and worked in public relations.

Early life and politics

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O'Brien was born on July 7, 1917, in Springfield, Massachusetts. He learned about politics at a young age. His father, a local leader of the Democratic Party, recruited him at 11 years old to serve locally as a volunteer in the 1928 presidential campaign of Al Smith. O'Brien became a passionate Democrat. He earned a bachelor's degree in law in 1942 at the Northeastern University – Springfield Division, now known as the Western New England University School of Law. O'Brien married the former Elva Brassard in 1945. They had one son, Lawrence F. O'Brien III, who became a lobbyist.

He was appointed in 1946, 1948, and 1950 by his friend Foster Furcolo to serve locally as the director of his U.S. House of Representatives election campaigns. John F. Kennedy appointed O'Brien as the director of his 1952 Massachusetts U.S. Senate election campaign and of his 1958 reelection campaign. Kennedy's victories were largely attributed to O'Brien's recruitment, use of volunteers, and insistence on reaching voters in every corner of the state.

In 1959, O'Brien built the foundation for Kennedy's 1960 presidential campaign by canvassing the United States and working to connect with state Democratic stakeholders. He was appointed Kennedy's national campaign director. His election planning in key primary states such as Wisconsin and West Virginia helped defuse the anxiety of party heavyweights about Kennedy's Catholicism.

In 1960, President-elect Kennedy appointed O'Brien to recruit staff for his administration, In 1961, O'Brien became the special assistant to the president for congressional relations and personnel. He also had a major role in awarding patronage as one of Kennedy's inner circle of trusted advisers.

O'Brien's grassroots campaign strategies inspired a new trend in Democratic party primary and general election processes, a "statewide strategy", as opposed to traditional reliance on major city "political machines". As DNC chair he established a control structure for communications with state delegates and "dignitaries" that still exists, an achievement that cemented his role as perennial party leadership candidate.

O'Brien accompanied Kennedy and Jackie Kennedy on their trip to Texas in November 1963 and was riding in the motorcade in Dallas, where he was an eyewitness to Kennedy's assassination. After Kennedy was declared dead, O'Brien accompanied the coffin and Jackie Kennedy to Air Force One at Love Field. Aboard Air Force One, President Lyndon B. Johnson called for O'Brien and Kenny O'Donnell, asking both of them to work with him in the new administration. O'Brien had never been close to Johnson (and many writers, including Johnson biographer Robert Caro, reported that O'Brien did not like or trust him), but he remained at the White House and worked for him.

O'Brien was appointed Johnson's campaign director in 1964. Johnson appointed O'Brien to serve as special assistant to the president for congressional relations and personnel. In 1965, O'Brien was appointed United States Postmaster General.

In 1968, when Johnson declined to seek the Democratic presidential nomination again, O'Brien became Senator Robert F. Kennedy's campaign advisor. After RFK was assassinated, Vice President Hubert Humphrey hired O'Brien as his presidential campaign director.

O'Brien was also elected DNC chairman in 1968. He became infamous at the 1968 Democratic convention in Chicago for engineering a series of party convention rule changes that served to exclude Eugene McCarthy delegates from certain roles in the convention and disallowed commentary on Humphrey's Vietnam War involvement. He was reelected as chair in 1970. In that role he became a central figure in both the Watergate scandal and the "Eagleton Affair" of 1972.[a]

The DNC Lawrence O'Brien Award was created in 1992 by his family and Democratic Party leaders to acknowledge the many years of service he gave to the party, his belief in the importance of volunteer contribution, and his role as counter-fixer to Cohn, Stone, Mitchell, et al. In his varied roles during the 1960s and early 1970s, O'Brien defined the role now recognized as the modern Democratic Party "Insider": someone who strategically connects national and state party campaign fund-raising and is rewarded with governmental roles in which he then funnels favors back to those funders.

Government

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O'Brien's first post in Washington was in 1948 as Representative Foster Furcolo's administrative assistant.

He lobbied successfully during President Kennedy's first year for the expansion of the U.S. House of Representatives Standing Committee on rules to ensure a liberal and moderate majority. O'Brien also lobbied for increasing the minimum wage. In 1962 he acted as Kennedy's liaison to the Democratic Party during its midterm election campaigns.

During his tenure as Postmaster General, in September 1967, the Post Office Department canceled many "mail by rail" contracts, electing to move First Class mail via air and road transport.[2] This had a devastating effect on passenger train revenue and led directly to the end of many passenger rail routes, which had relied on mail contracts to supplement their income.

The U.S. National Archives and Records Administration Lawrence F. O'Brien Gallery was named and opened in 2004 in his memory.

NBA commissioner

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Appointed commissioner in 1975, O'Brien oversaw the ABA–NBA merger and negotiated a broadcast agreement with CBS Television as game attendance significantly increased. In 1976, he was named The Sporting News Sportsman of the Year.[3] In response to public relations issues after the merger, O'Brien pushed for an anti-drug agreement with the NBA Players Association to improve the league's image. Though the merger and expansion had solidified the NBA brand and games were broadcast live on weekends, it still did not have the TV exposure of other pro sports. In the late 1970s and 1980, CBS showed only tape-delayed broadcasts of weekday NBA playoff and Finals games after the late news.

After O'Brien retired in 1984, the NBA Championship Trophy was renamed the Larry O'Brien NBA Championship Trophy in honor of his service to the sport.[4]

O'Brien was inducted into the Naismith Memorial Basketball Hall of Fame in 1991.

NBA career highlights

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Death

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O'Brien died of cancer after surgery in Manhattan, New York, on September 28, 1990, at the age of 73, and was interred in St. Michaels Cemetery in Springfield, Massachusetts.

Notes

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  1. ^ The June 16, 1972, Watergate break-in, which occurred during the E. Howard Hunt-headed and G. Gordon Liddy-supported Operation Gemstone by the White House Plumbers, which was conducted to replace the malfunctioning "bugs" that had been placed on May 28, 1972, as two surveillance devices, or phone taps, on the telephone lines of both Lawrence O’Brien, who was the chairman of the Democratic Party, and R. Spencer Oliver, a high-ranking Democratic Party official,[1]

References

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  1. ^ Van Meter, Larry A. (June 1, 2007). Tim McNeese (ed.). United States v. Nixon: The Question of Executive Privilege (Great Supreme Court Decisions). New York City: Chelsea House Publications. ISBN 978-0-7910-9381-8. Retrieved March 7, 2025. Pages 9-30.
  2. ^ RailsWest Railroad Museum - A Teacher's Guide to "A Railway Mail Service"
  3. ^ "History of The Sporting News' Athlete of the Year awards: Full list of past winners, 1968-2023". www.sportingnews.com. December 19, 2023. Retrieved November 29, 2025.
  4. ^ Halberstam, David (1999). Playing for Keeps: Michael Jordan and the World he Made. Random House. ISBN 978-0-7679-0444-5.
  5. ^ a b c d e f Hubbard, Jan (November 10, 1983). "NBA lawyer likely to succeed O'Brien". The Dallas Morning News. p. 6B.
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