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Waterfront Market, Dubai
سوق الواجهة البحرية
Waterfront Market, Deira, Dubai.
LocationDeira Corniche, Deira, Dubai, United Arab Emirates
Coordinates25°17′10″N 55°19′14″E / 25.2860°N 55.3205°E / 25.2860; 55.3205
AddressAl Khaleej Road/Abu Hail Road junction, Deira, Dubai, UAE
Opening date2017
ManagementIthra Dubai
OwnerIthra Dubai
Goods soldFish, vegetables, meat, fruits, spices
Days normally open24/7 daily
Total retail floor area120,000 sq ft (11,000 m2)
ParkingAvailable
Websitewaterfrontmarket.ae Edit this at Wikidata
Map
Interactive map of Waterfront Market, Dubai
سوق الواجهة البحرية
Vendors: 800+ traders

Daily trade volume: 800+ tonnes of fresh food Markets: fish, meat, fruits and vegetables, bazaar, dry goods, restaurants, and auction hall

Special features: "market-to-table" dining, waterfront restaurants, 24-hour fish market, live auction, dhow docking, and educational tours.

Waterfront Market (Arabic: سوق الواجهة البحرية) is a fish, meat, fruit, and vegetable market in Deira, Dubai, United Arab Emirates.[1] The market, which has been functioning since 2017, is recognised as the largest food market in Dubai with over 800 traders trading over 800 tonnes of fresh food everyday.[2][3][4] It is located on the Deira Corniche near Hamriya Port[5] at the junction of Al Khaleej Road and Abu Hail Road.[6] The market covers over 120,000 sq ft (11,000 m2) and replaces the old Deira Fish Market.[7] The market, developed in 2017 and operated by Ithra Dubai, is widely known as the region's most significant seafood and fresh produce market.[8][9] The market serves as a significant contributor to Dubai's food economy, sustainability, and cultural tourism.[10][11]

Goods include dates, fish, fruit, honey, meat, spices (e.g., baharat, dukkah, ras el hanout, saffron, and za'atar), and vegetables.[5][12] There are restaurants on the waterfront at the market. The market supports sustainable fishing and farming.[6] It is a major contributor to Dubai's food economy, sustainability goals, and cultural tourism, attracting millions of visitors and professional chefs each year. By 2022, the market had had 50 million visits since 2017.[13][14]

History

[edit]
Traditional fishing boat at the Waterfront Market, Deira.

The Waterfront Market (Arabic: سوق الواجهة البحرية) in Deira, Dubai, is a modern embodiment of a long-standing tradition in seafood and food trade. While it opened in 2017, it carries forward and reinvents the legacy of the original Deira Fish Market (1958–2017). Deira lies on the Dubai Creek, a historic waterway that has been important for Dubai's growth as a trading hub. Over the centuries, dhow traffic, pearl-diving, fishing, and coastal trade were central to its economy. The Deira Fish Market, inaugurated in 1958, was for decades the central hub for sourcing fresh catch in Dubai and the Gulf. It was a social and economic gateway where fishermen, traders, and consumers converged. Fish was delivered directly out of boats, often early morning, and vendors would display a wide variety of species, from local species like hammour and kingfish to more exotic catches, in a lively and noisy atmosphere.[15] In 2017, the market moved to its current modern location as part of the "Waterfront Market" with its state-of-the-art urban facility with the charm of a traditional marketplace.[16]

Goods and services

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Prawns being displayed at the fish market section.

The market is renowned for its wide variety of fresh seafood such as kingfish, hammour, Omani Prawns, Jesh (Orange-spotted Trevally and Yellow Trevally), Faskar (two-bar seabream), Octopuses, Oysters, Lobsters and Shari (spangled emperor) trades over 600+ tonnes of seafood with over 500+ traders offering about 260+ varieties of fish.[4][17][18] About 70% of the seafood sold in the market is sourced from the waters of the UAE, and the rest is imported globally.[4] n addition to fresh fish, there is a section dedicated to dried fish, which is packaged in bags. [19]As of 2022, the market is home to 435 stands offering raw meat (lamb, goat, cattle, camel, and chicken), 43 stalls of dried fish, and 18 stalls offering live fish and crustaceans, operating with strict safety and hygiene compliance. The market is known for premium cuts from multiple countries, making it a go-to market amongst the international community of Dubai. The Waterfront Market also offers some exotic and unique items such as quail eggs and ostrich eggs.[4]

Spices section at the Waterfront Market, Deira.

Apart from meat and seafood items, the markets also offer a wide variety of fruits such as jujubes, figs, pineapples, etc., from and around the UAE. The market houses fresh fruits and vegetables from over 80 local farms, providing a boost to the local agrarian sector. Further. it offers over 160 varieties of produce procured from all over the world through its mammoth strength of over 300 traders.[4] The market also offers Middle Eastern spices such as saffron, dukka (duqqa), ras el hanout, and baharat. Recently, the market has been reported to have added a dedicated cheese and dairy area and specialty coffee roasteries.[4] A wide collection of honey and dates is another attraction of the market.[20] In recent years, the market has garnered the attention of mango lovers due to its wide collection of mangoes at competitive prices during the peak summer months.[21]

Operations

[edit]
Fish market section.

The market holds the distinction of being the largest fish market in the Gulf Cooperation Council (GCC) with around 400 vendors selling their catches every day.[8] The market is open for 24 hours a day, with local fishermen unloading their catches at a dedicated facility within the market, and a live fish auction takes place between 11 pm and 6 am. As an attempt to promote the participation of small businesses and independent fishermen, small boats have been granted free entry to sell fish around the clock.[22] The market was in the news for opening a dedicated dock for docking traditional fishing boats known as dhows. Although the supermarket section of the market is usually closed at night, the fish, meat, spices etc. are available around the clock with temporary shutdowns for cleaning purposes.[23] Additional sections include a dairy and cheese zone, bakeries, coffee roasteries, and a growing number of specialty seafood dining concepts. The market was a crucial element in ensuring food security and controlling food inflation during the COVID-19 pandemic by providing fresh food products at an affordable price and thereby sustaining local food businesses and households.[24]

Culinary experiences

[edit]
Dining area at the Waterfront Market.

Waterfront Market is the UAE's largest fresh food hub and a vital part of Dubai's culinary landscape.[25] One of the key attractions at this facility is the option for customers to grill fish on their own at dedicated grilling stations or from the restaurants within the facility. After purchase, the customers can take the fish to the dedicated cleaner stations within the facility, where skilled workers will clean, gut, and fillet the fish per the customer's requirements. Later, the customer may opt for grilling, frying, or steaming the food at dedicated on-site cooking areas.[26] The market also houses a number of restaurants and cafes for dine-out facilities, with some facilities offering to cook fish that are brought by the customers from the fish market.[27][8][16]

A number of celebrity chefs have been known to visit the Waterfront Market as part of various promotions, sourcing raw materials for their restaurants, etc. In recent times, star chefs like Gordon Ramsay, Nobu Matsuhisa, Boy Logro, etc.[28][29][30] In 2018, the Filipino celebrity chef Boy Logro announced an attempt to set a world record by involving up to 27,000 participants in a boodle fight in the Waterfront Market as part of the UAE National Day.[30] Chef Kelvin Cheung of Jun's has recently collaborated with FACT Dubai in one of their episodes showcasing the "behind the scenes" of his culinary work. Chef Sperxos was another such notable chef who featured in the FACT series featuring the Waterfront Market.[31] The Waterfront Market of Deira was the chef's exclusive source of choice for his culinary ingredients.[25]

The market is also a supply house of meat, fish, spices, vegetables, and fruits for the major hospitality and beverage industry, including major airlines such as Emirates Airlines.[32] The market is located close to the historic quarters of Deira, including the Dubai Gold Souk, Spice Souk, and Heritage Village. The Waterfront Market, therefore, contributes significantly to the revitalisation of the Old Dubai as a dynamic district that blends tradition with modern urban renewal, serving over 180 nationalities, establishing Dubai's role as a global community hub.[33][34] Daily live auctions attract traders nationwide, making it one of the busiest seafood hubs in the region.[35]

Activities

[edit]

The Waterfront Market provides a number of free activities and experiences for the visitors as given below.

Live fish auctions

[edit]

The live fish auction occurs everyday between 11 pm and 6 am. Visitors can pay a visit to the market during the auction hours and can participate or even watch the event unfurling. It provides a window for the public to catch a glimpse into the local trading culture and fish varieties.[36][37]

Explore fruit and vegetable section

[edit]

It is often an engaging and educational tour for the young visitors to catch a glimpse of such a large variety of vegetables, fruits and spices as well. The market often hosts programmes to promote children to explore the vast collection.[36][38]

Learn about seafood preparation

[edit]

The staffs of the dedicated sections fo the waterfront market often demonstrate the best practices in cleaning and preparation of a variety of seafood items. Catching a glimpse of this is not just educational, but also entertaining for the visitors of all ages.[36]

Enjoy the vibrant ambience

[edit]

The market itself provides a vibrant ambience with a variety of aromas, fresh food, fish, fruits and vegetables. The hygenic conditions ensures a safe place for children to explore these varieties in a safe environment. The market is spacious with seating spaces providing opportunity for people to have a chat or to rest.[36]

Community and events

[edit]
Vegetable market section.

The market acts as a central hub for fishermen, traders, suppliers, and customers by providing fresh food materials with assured quality and safety standards at an affordable price. The place also offers a rich food exploration opportunity for tourists to experience the rich food culture of Dubai.[26] With the consistent availability of quality food materials at an affordable price, the market is a significant step towards the UAE's National Food Security Strategy 2051.[39] Although the decision to replace the old traditional market with the new one had its fair share of criticism during conceptualisation as the adoring shopkeepers mourned the loss of the original marketplace, it has proven to be a success as many of the vendors from the old market, including some who have worked in the UAE for more than 40 years have moved to the new site. The air-conditioned market proved to be a success in Dubai's blazing heat for both the consumers and the vendors. The market is easily accessible via the Dubai Metro (Green Line stations Abu Baker Al Siddique and Abu Hail) and specific bus routes.[16]

The markets have been hosting various cultural events from time to time. Previously, the Murals and Art Competition and Dragon Boat Championships were hosted by the Waterfront Market.[40][41][42] The market is also known for hosting special events during Diwali.[43] The Waterfront Market celebrated the 54th National Day of UAE by unveiling a large-scale portrait of the nation's leaders crafter from over 400,000 coffee beans by artist Catherine Nunez. The market also hosted weeklong cultural events including daily Ayala dance, traditional Majilis offering complimentary Arabic coffee and dates, and the "Little Foodie Explorers Passport" activity for families. The "Little Foodie Explorers Passport" event allowed children to collect stamps across the Market, meet traders and discover new ingredients. Completed passports can be submitted for a certificate and small surprises, making it an enjoyable and educational activity for the long weekend.[44]

The Waterfront Market is, in December 2025 to January 2026, hosting a month-long Seafood Festival, celebrating the season's specialties. As part of this exciting event, the market is offering a variety of activities, including exclusive offers at all Waterfront Market restaurants and vibrant weekend entertainment such as live roaming music, bubble shows, and face painting. Furthermore, the market has unveiled a unique, festive Seafood-Themed Tree to complement the season. Shoppers can also enjoy complimentary goods based on their purchases throughout the duration of the festival.[45]

The rapid development of the Waterfront Market is also reported to be a chief contributor towards Dubai's real estate capital appreciation and high rental yields, making them attractive for global and regional investors alike. This has led to a number of premium real estate developments around the Waterfront Market area.[46]

Fruits market section.

Ownership and management

[edit]

The entire facility of Waterfront Market is owned and operated by Ithra Dubai, a real estate development and asset management company wholly owned by the Investment Corporation of Dubai (ICD).[47] Bhatia General Contracting (BGCC), a firm that helped shape Dubai's early growth since 1970s, delivered the Dubai Waterfront Market, one of its landmark civic infrastructure projects.[48] Since its inception in 2016, Ithra Dubai has been tasked with the management of large-scale and mixed-use projects across Dubai.[49] Some of its key projects include the Waterfront Market, One Za'abeel, Deira Enrichment Project, etc. with key focus upon developing sustainable, community-focused destinations by integrating commerce and lifestyle in line with Dubai's long-term urban vision.[50][51][52]

References

[edit]
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  2. ^ "Deira Waterfront Market – Deira Fish Market". Dubai Online. Retrieved 25 July 2023.
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  47. ^ Release, Press. "Centre Manager of The Waterfront Market - Deira". www.zawya.com. Retrieved 10 October 2025.
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  50. ^ webmaster (16 October 2019). "Ithra Dubai celebrates double win at prestigious Construction Innovation Awards". One Za'abeel. Retrieved 10 October 2025.
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