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Draft:Chateraise

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  • Comment: While potentially notable judging from a couple of the sources, there's still too much of an overreliance on self-published sources from the business themselves. Rambley (talk / contribs) 09:15, 2 December 2025 (UTC)

Chateraise Co., Ltd.
Company typePrivate
IndustryConfectionery • Bakery • Ice cream parlor
FoundedDecember 27, 1954; 71 years ago (1954-12-27) Kōfu, Yamanashi Prefecture, Japan
FounderHiroshi Saito
Headquarters,
Area served
Japan • TaiwanSingaporeHong KongMalaysiaThailandIndonesiaSouth KoreaPhilippinesUnited Arab Emirates
Key people
Takako Saito (President, Chateraise Holdings [ja])
ProductsCakes, pastries, ice cream, Japanese confectionery, wine
Number of employees
Approximately 4,000 (consolidated, 2023)
ParentChateraise Holdings Co., Ltd [ja]
Websitewww.chateraise.co.jp

Chateraise Co., Ltd, stylized as CHÂTERAISÈ (Japanese: シャトレーゼ株式会社, Hepburn: Shatorēze Kabushiki-gaisha) is a Japanese confectionery and bakery chain headquartered in Hokuto, Yamanashi Prefecture. As of 2025, it operates more than 1,000 stores in Japan and approximately 300 outlets overseas, primarily in Asia. The company produces Western-style and Japanese-style sweets, ice cream, and baked goods.

The brand name "Chateraise" is not an actual French word but is a portmanteau the French terms château (castle) and raisin (grape), intending to reflect the founder's family background in grape cultivation in Yamanashi Prefecture.[1]

History

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Chateraise was founded on 27 December 1954 by Hiroshi Saito in Kōfu, Yamanashi Prefecture, originally under the name Amataro and selling Japanese confectionery such as imagawayaki.[2] In the 1960s the company began producing Western-style pastries and introduced ice-cream-filled cream puffs, which would later become their most popular product.[2] In 1985, Chateraise officially adopted a direct-from-factory distribution model that aimed to eliminate intermediaries in the supply chain.[3] The company established its Hakushu Factory in 1991, considered to be the largest confectionary factory in Japan at the time.[2]

International expansion began with the opening of a store in Taiwan in 2010.[4] Subsequent markets included Singapore, Hong Kong, Malaysia, Thailand, Indonesia, South Korea, the Philippines, and the United Arab Emirates. In 2020, a European production facility was opened in Tilburg, Netherlands.[5] Founder Hiroshi Saito died on 10 August 2024 at the age of 90.[6] He was succeeded by his daughter Takako Saito as president of the holding company.

Chateraise branch in Nishi-Otsu, Shiga Japan
A Chateraise branch in Otsu City, Shiga, Japan

Operations

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Chateraise operates a vertically integrated supply chain, contracting directly with farmers for dairy, eggs, and fruit, and processing ingredients in company-owned factories before distribution to stores.[7] The company claims on their website that they use natural ingredients and minimizes food additives where possible.[8]In Japan, the chain introduced unmanned 24-hour stores in 2023.[9] The parent entity, Chateraise Holdings, also operates multiple wineries, hotels, golf courses, and ski resorts in Yamanashi Prefecture.

Products

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While the selection varies across different stores, common products offered include fresh-cream cakes and whole cakes such as cream puffs, éclairs, baumkuchen, ice cream, Japanese confectionery, baked goods and breads as well as fruit wines produced at company-owned wineries.

A 'premium' in-store baking brand, Yatsudoki, was launched in 2021.[10]

Labor standards violation

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In May 2025, the Kōfu Labor Standards Inspection Office referred Chateraise to public prosecutors for alleged violations of the Labor Standards Act, accusing the company of requiring two employees to work excessive overtime hours without proper compensation.[11][12]

References

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  1. ^ "シャトレーゼの歴史". Chateraise official website (in Japanese). Retrieved 2025-11-01.
  2. ^ a b c "沿革" (in Japanese). Chateraise Co., Ltd. Retrieved 2025-11-01.
  3. ^ "シャトレーゼ、「中間業者ゼロ」で安さ追求の裏側". Toyo Keizai Online (in Japanese). 2023-07-22. Retrieved 2025-11-01.
  4. ^ "海外展開". Chateraise official website (in Japanese). Retrieved 2025-11-01.
  5. ^ "Chateraise opens first European factory in Tilburg". Food Business News. 2020-10-15. Retrieved 2025-11-01.
  6. ^ "シャトレーゼ創業者・斉藤寛氏死去 90歳". Nihon Keizai Shimbun (in Japanese). 2024-08-10. Retrieved 2025-11-01.
  7. ^ "生産・物流". Chateraise official website (in Japanese). Retrieved 2025-11-01.
  8. ^ "素材へのこだわり". Chateraise official website (in Japanese). Retrieved 2025-11-01.
  9. ^ "無人店舗「シャトレーゼ无人商店」東京・西麻布にオープン". Fashion Press (in Japanese). 2023-11-20. Retrieved 2025-11-01.
  10. ^ "八ヶ岳のこだわり素材を使用したスイーツ・アイスのお店「YATSUDOKI」". Yatsudoki official website (in Japanese).
  11. ^ "シャトレーゼを書類送検 労働基準法違反容疑 山梨労基署". Yamanashi Nichi Nichi Shimbun (in Japanese). 2025-05-23. Retrieved 2025-11-01.
  12. ^ "シャトレーゼ、残業代未払いで書類送検". Nihon Keizai Shimbun (in Japanese). 2025-05-23. Retrieved 2025-11-01.
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Official website (in Japanese)