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Saga Communications
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 | |
| Type | Public |
|---|---|
| Industry | Mass media |
| Genre | |
| Predecessor | Morgan Murphy Media (television stations) |
| Founded | 1986 |
| Founder | Ed Christian |
| Headquarters | , United States |
Key people |
|
| Website | sagacom |
Saga Communications, Inc. is an American radio broadcasting and digital marketing company founded in 1986 and based in Grosse Pointe Farms, Michigan.
History
[edit]On April 21, 1986, it was announced that Josephson Communications Inc. would sell its six radio stations to Ed Christian (1944–2022)[1] (who was the president of Josephson at the time) for $38.5 million;[2][3] the sale was completed on September 29.[4]
Throughout the late 1980s and early 1990s, Saga purchased radio stations around the United States, including from Joyner Broadcasting,[5] Sunshine Group Broadcasting,[6] and Daniel Menghini.[7]
In December 1992, Saga became a publicly traded company.[8]
Saga continued to purchase more stations, including from Buckley Broadcasting,[9] and from Great American Broadcasting.[10]
On June 14, 1994, Saga announced that it was entering television broadcasting by purchasing KOAM-TV for $8.55 million.[11]
In March 1997, Saga agreed to purchase WFMR and WFMI from Harris Classical Broadcasting Company and Harbish Company for $5 million.[12]
In July 1998, it was announced that Saga would purchase another television station KAVU-TV and radio station KNAL from Withers Broadcasting for $11.875 million.[13] Also that year, they also purchased two stations (KPUG and KAFE) from San Juan Radio Inc. for $5.825 million.[14]
In March 1999, Saga announced they would purchase WXVT from Greenville Television; completing the sale in July for $5.2 million.[15][16]
In October 1999, Saga purchased three stations (KICD, KICD-FM and KIGL) from Iowa Great Lakes Broadcasting Co. for $6.4 million.[17]
In November 2000, Saga purchased three stations (WDXN, WABD, WCVQ and WZZB) from Southern Broadcasting Corp. for 6.7 million.[18][19] Although the sales for WDXN, WADB and WCQV went through, the sale for WZZB collasped.[citation needed]
In May 2012, it was announced that Saga would sell WXVT to H3 Communications for $3 million.[20]
On May 10, 2017, Saga announced they would exit the television broadcasting, selling its TV assets to Morgan Murphy Media for $66.6 million.[21] The same day, Saga announced they would purchase seven FM stations, one AM station and four translators owned by Apex Media Corporation for $23 million.[22]
In October 2018, Saga purchased four stations from Ocala Broadcasting Corporation, a subsidiary of Dix Communications for $9.3 million.[23][24]
On February 14, 2024, Saga announced they would purchase the five radio stations and one translator in Lafayette, Indiana from Neuhoff Communications, Inc. for $5.3 million.[25]
In August 2025, Saga announced they would be selling 24 broadcast tower sites.[26] The sale was completed in October at the price of $10.7 to GTC Towers.[27]
Radio stations
[edit]| AM Station | FM Station |
|---|
| Market | State | Station[28] | Current format |
|---|---|---|---|
| Jonesboro (under Jonesboro Media Group) |
Arkansas | KEGI 100.5 | Classic rock |
| KDXY 104.9 | Country | ||
| KJBX 106.3 | Hot adult contemporary | ||
| Ocala–Gainesville (under North Central Florida Media Group) |
Florida | WNDD 92.5 | Classic rock |
| WOGK 93.7 | Country | ||
| WYND-FM 95.5 | Classic rock | ||
| Lafayette (under Lafayette Media Group) |
Indiana | WASK 1450 | Sports |
| WKHY 93.5 | Active rock | ||
| WASK-FM 98.7 | Classic hits | ||
| WXXB 102.9 | Contemporary hit radio | ||
| WKOA 105.3 | Country | ||
| Champaign (under Illini Media Group) |
Illinois | WREE 92.5 | Classic hits |
| WLRW 94.5 | Hot adult contemporary | ||
| WYXY 99.1 | Classic country | ||
| WIXY 100.3 | Country | ||
| Springfield (under Capitol Media Group) |
WTAX 1240 | News/talk | |
| WTAX-FM 93.9 | |||
| WYMG 100.5 | Classic rock | ||
| WLFZ 101.9 | Country | ||
| WDBR 103.7 | Contemporary hit radio | ||
| Des Moines (under Des Moines Media Group) |
Iowa | KPSZ 940 | Sports |
| KRNT 1350 | Christian | ||
| KIOA 93.3 | Classic hits | ||
| KSTZ 102.5 | Hot adult contemporary | ||
| KAZR 103.3 | Mainstream rock | ||
| KOEZ 104.1 | Soft adult contemporary | ||
| Spencer (under Spencer Media Group) |
KICD 1240 | News/talk | |
| KMRR 104.9 | Adult contemporary | ||
| KICD-FM 107.7 | Country | ||
| Portland (under Portland Media Group) |
Maine | WGAN 550 | Talk |
| WZAN 970 | Classic country | ||
| WBAE 1490 | Soft adult contemporary | ||
| WMGX 93.1 | Adult top 40 | ||
| WCLZ 98.9 | Adult album alternative | ||
| WYNZ 100.9 | Adult hits | ||
| WPOR 101.9 | Country | ||
| Greenfield (under Western Mass Media Group) |
Massachusetts | WIZZ 1520 | Oldies |
| WPVQ-FM 95.3 | Country | ||
| WHAI 98.3 | Adult contemporary | ||
| Northampton (under Northampton Media Group) |
WHMP 1400 | News/talk | |
| WRSI 93.9 | Adult album alternative | ||
| Springfield (under Springfield Rocks Media Group) |
WLZX-FM 99.3 | Active rock | |
| WAQY 102.1 | Classic rock | ||
| Keene (under Monadnock Media Group) |
New Hampshire | WZBK 1220 | Classic hits |
| WKBK 1290 | News/talk | ||
| WSNI 97.7 | Adult contemporary | ||
| WINQ-FM 98.7 | Country | ||
| WKNE 103.7 | Hot adult contemporary | ||
| Manchester (under Manchester Media Group) |
WFEA 1370 | Talk | |
| WZID 95.7 | Adult contemporary | ||
| WMLL 96.5 | Country | ||
| Ithaca (under Cayuga Media Group) |
New York | WHCU 870 | News/talk |
| WNYY 1470 | Oldies | ||
| WFIZ 95.5 | Contemporary hit radio | ||
| WYXL 97.3 | Adult contemporary | ||
| WIII 99.9 | Classic rock | ||
| WQNY 103.7 | Country | ||
| Asheville (under Asheville Media Group) |
North Carolina | WISE 1310 | Sports |
| WOXL-FM 96.5 | Hot adult contemporary | ||
| WTMT 105.9 | Classic rock | ||
| Bucyrus (under North Central Ohio Media Group) |
Ohio | WBCO 1540 | Classic country |
| WQEL 92.7 | Classic rock | ||
| Columbus (under C-bus Media Group) |
WSNY 94.7 | Adult contemporary | |
| WLVQ 96.3 | Classic rock | ||
| WNND/WNNP 103.5/104.3 | Classic hits | ||
| WVMX 107.9 | Hot adult contemporary | ||
| Charleston (under Charleston Media Solutions) |
South Carolina | WSPO 1390 | Urban gospel |
| WCKN 92.5 | Country | ||
| WMXZ 95.9 | Contemporary hit radio | ||
| WXST 99.7 | Urban adult contemporary | ||
| WAVF 101.7 | Adult hits | ||
| Hilton Head (under Lowcountry Media Solutions) |
WOEZ 93.7 | Soft adult contemporary | |
| WVSC 103.1 | Adult hits | ||
| WLHH 104.9 | Classic hits | ||
| Mitchell (under Mitchell Media Group) |
South Dakota | KUQL 98.3 | Classic hits |
| KMIT 105.9 | Country | ||
| Yankton (under Five State Media Group) |
WNAX 570 | News/talk | |
| WNAX-FM 104.1 | Country | ||
| Clarksville (under Five Star Media Group) |
Tennessee | WKFN 540 | Sports |
| WQEZ 1370 | Spanish CHR/Regional Mexican | ||
| WNZE 1400 | Conservative talk | ||
| WRND 94.3 | Classic hits | ||
| WZZP 97.5 | Mainstream rock | ||
| WVVR 100.3 | Country | ||
| WCVQ 107.9 | Hot adult contemporary | ||
| Brattleboro (under Brattleboro Media Group) |
Vermont | WKVT-FM 92.7 | Classic hits |
| WRSY 101.5 | Adult album alternative | ||
| Charlottesville (under Charlottesville Media Group) |
Virginia | WINA 1070 | News/talk/sports |
| WCVL-FM 92.7 | Country | ||
| WQMZ 95.1 | Adult contemporary | ||
| WWWV 97.5 | Classic rock | ||
| WCNR 106.1 | Adult album alternative | ||
| Harrisonburg (under Harrisonburg Media Group) |
WSVA 550 | News/talk | |
| WHBG 1360 | Sports | ||
| WMQR 96.1 | Hot adult contemporary | ||
| WSIG 96.9 | Classic country | ||
| WQPO 100.7 | Contemporary hit radio | ||
| WWRE 105.1 | Classic hits | ||
| Norfolk (under Hampton Roads Media Group) |
WNOR 98.7 | Active rock | |
| WAFX 106.9 | Classic rock | ||
| Bellingham (under Pacific Northwest Media Group) |
Washington | KGMI 790 | News/talk |
| KPUG 1170 | Sports | ||
| KISM 92.9 | Classic rock | ||
| KAFE 104.1 | Adult contemporary | ||
| Milwaukee (under Milwaukee Media Group) |
Wisconsin | WJOI 1340 | Christian |
| WKLH 96.5 | Classic rock | ||
| WJMR-FM 98.3 | Urban adult contemporary | ||
| WHQG 102.9 | Mainstream rock | ||
| WRXS 106.9 | Oldies |
Former stations
[edit]| Market | State | Station | Fate |
|---|---|---|---|
| Greenville | Mississippi | WXVT 15[29] | Sold |
| Joplin | Missouri | KOAM-TV 7[30] | |
| KFJX 14[30] | |||
| Victoria | Texas | KMOL-LD 17[31] | |
| KVCT 19[31] | |||
| KUNU-LD 21[31] | |||
| KAVU-TV 25[31] | |||
| KQZY-LP 33 | |||
| KXTS-LD 41[31] | |||
| KVTX-LP 45[31] | |||
| Brattleboro | Vermont | WINQ 1490 | Defunct |
| Norfolk | Virginia | WJYI 1230 | |
| Milwaukee | Wisconsin | WFMR 106.9[32] |
References
[edit]- ^ McLane, Paul (August 22, 2022). "Ed Christian, Founder of Saga Communications, Dies". Radio World. Retrieved May 19, 2026.
- ^ "Josephson sells radio stations to Christian" (PDF). Broadcasting & Cable. April 21, 1986. p. 36. Retrieved May 19, 2026.
- ^ Jacobson, Adam (August 22, 2022). "An Ongoing Adventure, Continuing Past Its Founder". Radio & Television Business Report. Retrieved May 19, 2026.
- ^ "Selling surge" (PDF). Broadcasting & Cable. September 29, 1986. p. 64. Retrieved May 19, 2026.
- ^ "Groups" (PDF). Broadcasting & Cable. February 9, 1987. pp. 60–62. Retrieved May 20, 2026.
- ^ "Ownership Changes" (PDF). Broadcasting & Cable. October 1, 1990. p. 76. Retrieved May 21, 2026.
- ^ "WVEM(FM) Springfield, Ill., was sold by Daniel Menghini to Saga Communications for $1.5 million" (PDF). Broadcasting & Cable. October 5, 1992. p. 69. Retrieved May 20, 2026.
- ^ "Corporate Profile - Saga Communications, Inc". Saga Communications. Retrieved May 19, 2026.
- ^ "WYNZ-AM-FM Portland, Me., has been sold" (PDF). Broadcasting & Cable. May 10, 1993. p. 65. Retrieved May 20, 2026.
- ^ "WLZR-AM-FM" (PDF). Billboard. November 20, 1993. p. 78. Retrieved May 20, 2026.
- ^ "Transactions" (PDF). Television Digest. June 13, 1994. p. 8. Retrieved May 20, 2026.
- ^ "Saga Expands in Milwaukee" (PDF). Mediaweek. March 10, 1997. p. 26. Retrieved May 20, 2026.
- ^ "Changing hands" (PDF). Broadcasting & Cable. July 27, 1998. p. 47. Retrieved May 21, 2026.
- ^ "TV and radio top sellers in 1998" (PDF). Broadcasting & Cable. February 15, 1999. p. 50. Retrieved May 21, 2026.
- ^ "Changing hands" (PDF). Broadcasting & Cable. March 15, 1999. p. 84. Retrieved June 11, 2026.
- ^ "Changing hands" (PDF). Broadcasting & Cable. July 26, 1999. p. 39. Retrieved June 11, 2026.
- ^ "Changing hands" (PDF). Broadcasting & Cable. October 25, 1999. p. 86. Retrieved May 21, 2026.
- ^ "Changing hands" (PDF). Broadcasting & Cable. October 30, 2000. p. 33. Retrieved May 21, 2026.
- ^ "Acquires WYAI in $10 million deal; Saga buys four from Southern" (PDF). Radio & Records. November 3, 2000. p. 6. Retrieved May 21, 2026.
- ^ "Harker hankers for Mississippi TV market". Radio & Television Business Report. May 8, 2012. Retrieved June 11, 2026.
- ^ Jacobson, Adam (May 10, 2017). "Saga Says Goodbye To TV With Morgan Murphy Deal". Radio & Television Business Report. Retrieved May 27, 2026.
- ^ Jacobson, Adam (May 10, 2027). "Saga's Recommitment To Radio: An Apex Moment". Radio & Television Business Report. Retrieved May 27, 2026.
- ^ Venta, Lance (October 30, 2018). "Saga Communications Acquires Four In Gainesville/Ocala". RadioInsight. Retrieved May 28, 2026.
- ^ Nagl, Kurt (October 31, 2018). "Saga Communications makes $9.3 million buy in latest mid-market push". Crain's Detroit Business. Archived from the original on February 17, 2025. Retrieved May 27, 2026.
- ^ "Saga Communications, Inc. Agrees to Acquire Radio Stations Serving the Greater Lafayette, IN Radio Market" (Press release). Saga Communications. February 13, 2024. Retrieved May 27, 2026.
- ^ Jacobson, Adam (October 20, 2025). "Saga Completes Sales of Broadcast Tower Assets". Radio & Television Business Report. Retrieved May 27, 2026.
- ^ "Saga Closes Tower Sale; Broker Says 'Malpractice' For Others Not To Do The Same". InsideRadio. October 21, 2025. Retrieved May 27, 2026.
- ^ "Stations - Saga Communications". Sega Communications. Retrieved May 27, 2026.
- ^ "Greenville, MS | Saga Communications". Saga Communications. Archived from the original on December 17, 2005. Retrieved June 11, 2026.
- ^ a b "Joplin, MO | Saga Communications". Saga Communications. Archived from the original on May 5, 2016. Retrieved June 11, 2026.
- ^ a b c d e f "Victoria, TX | Saga Communications". Saga Communications. Archived from the original on May 5, 2016. Retrieved June 11, 2026.
- ^ "Milwaukee, WI | Saga Communications". Saga Communications. Archived from the original on December 6, 2006. Retrieved June 11, 2026.