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Sotsu

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Sotsu Co., Ltd.
Native name
株式会社創通
Kabushiki gaisha Sōtsū
FormerlyToyo Agency Co., Ltd. (1965-1977)
Sotsu Agency Co., Ltd. (1977-2007)
Company typeSubsidiary
IndustryAdvertising
FoundedOctober 1, 1965; 60 years ago (1965-10-01)
HeadquartersOgikubo, ,
Japan
Key people
Hideyuki Nanba
(president)
Yūji Nasu
(representative chairman)
Akihiro Yuasa
(representative president)
Revenue¥414.750 million (2019)
Number of employees
29 (2019)
ParentBandai Namco Filmworks (2020–present)
Subsidiaries
  • J-Broad
  • Sotsu Entertainment
  • Sotsu Music Publishing
  • Sotsu Shangai
Websitewww.sotsu.co.jp

Sotsu Co., Ltd.[a] is a Japanese advertising agency and, since March 2020, a subsidiary of Bandai Namco Holdings, having substantial relations with it before the acquisition, especially with its now-corporate sibling, Bandai Namco Filmworks.

History

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It was founded in 1965 as Toyo Agency (東洋エージェンシー, Tōyō Ējenshī),[1] with it being designated by baseball team Yomiuri Giants as its primary agency for the planning and distribution of the team's merchandising interests.[1] In 1977, it changed its name to Sotsu Agency (創通エージェンシー, Sōtsū Ējenshī). The agency was first listed in the JASDAQ stock exchange in 2003.[1] On April 1, 2007, the company changed its name to Sotsu (創通, Sōtsū).[1]

In 1972, it began been involved in the production and licensing of numerous television programs, starting with Thunder Mask.[1] The first anime series it produced was Sunrise's Invincible Super Man Zambot 3, after which the company produced numerous others. In 1979, it produced Mobile Suit Gundam.[1]

In October 2019, Bandai Namco Holdings announced plans to acquire Sotsu, a move which would grant the company full rights to the entire Gundam franchise.[2] The next month, however, Chicago, Illinois-based investment firm RMB Capital forced Bandai Namco to raise the tender offer price for Sotsu in a follow-on tender offer targeted at the general shareholders of Sotsu.[3] On March 1, 2020, Sotsu finally became a fully owned subsidiary of Bandai Namco.[4]

On October 7, 2025, it was announced that the company would streamline its planning, production and copyright management businesses as well as management of the Gundam series, that are currently overlapped within BNFW and its subsidiary, Sotsu. As part of this, Sotsu would transfer its Gundam series-related businesses and its IP planning and production businesses to BNFW with the transfer being scheduled to be completed April 1, 2026.[5]

Productions

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Sunrise productions

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Nippon TV programs

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TV Asahi/ABC programs

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TV Tokyo programs

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UHF programs

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Source:[7]

Notes

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  1. ^ Japanese: 株式会社創通, Hepburn: Kabushiki-gaisha Sōtsū

References

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  1. ^ a b c d e f "History". Retrieved 2007-05-03.
  2. ^ Mateo, Alex (11 October 2019). "Bandai Namco Makes Takeover Bid for Gundam Sponsor Sotsu". Anime News Network. Archived from the original on 29 February 2020. Retrieved 9 August 2020.
  3. ^ "RMB Presses Bandai Namco to Raise the Tender Offer Price for Sotsu's Minority Shareholders". Business Wire. 18 November 2019. Retrieved 27 April 2020.
  4. ^ "株式の併合等に係る承認決議に関するお知らせ" [Notice Regarding Approval of Resolution Concerning Share Consolidation] (PDF). Sotsu website. 27 January 2020. Retrieved 28 April 2020.
  5. ^ Cayanan, Joanna (2025-10-20). "Bandai Namco Filmworks, Sotsu Reorganize to Combine Gundam Units". Anime News Network.
  6. ^ "ゆるゆり" (in Japanese). Archived from the original on 2020-12-02. Retrieved 2022-09-27.
  7. ^ 作品一覧 (in Japanese). Retrieved 2007-05-03.
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